LIFE IS BEAUTIFUL 2019

Life is Beautiful is an annual Music and Arts festival held in Downtown Las Vegas, USA, since 2013. I worked as the Creative Director on the project while at Elephant London.

The project involved creating a new visual language in the form of a Style Guide for the 2019 Festival, that we could then hand over to the team at Life is Beautiful to inform all their design assets for the 2019 edition. This included everything from a new typeface to a new color palette, updated treatment of photography, new treatment of motion and graphics, and visualisation of key materials in the our proposed new visual language, such as the line up poster, as well as single and multiple artists announcements for their key social channels.

We also created a new Brand Playbook to serve as compass for the brand in years to come.

I worked with designer Airton Groba and motion graphics designer Magnus Atom to help bring this project to life.

Motion Graphics Style Film for LIFE IS BEAUTIFUL 2019 by Magnus Atom.

Example of implementation by Life is Beautiful 2019 design team