SALVAMARE
The World Economic Forum forecasts that unless we do something about it, by 2050 there will be more plastics in the ocean than fish.
As part of Corona’s Plastic Fishing initiative, we partnered with Ogyre in Italy to help raise awareness about this significant global issue. Ogyre helps clean the oceans of plastic by partnering with local fishermen, brands and activists. We named the project SALVAMARE to celebrate the Salvamare Law finally being approved by The Senate of the Republic in 2022.
We branded the project inspired by what it stands for:
At the heart of the project sits The Salvamare Collection, a range of products made from recovered plastic that anyone can buy to support the cause.
CREDITS
Agency draftLine London
Production Courage
Film Director Andrea Bertolotti
Set Design Martino Bonanomi
Project Manager Charlotte Schreurs
Agency Producer Alex Nally
Creative Strategist Francesca Diletta Sala
Creative Lead Enrique Reija
Senior Designer Kara-Jessica Mallett