RACING IN THE LIFE ARTOIS
A one of a kind partnership with digital horse racing blockchain platform ZEDRUN by Virtually Human Studio, allowed us to create the first branded experience in the Metaverse for a global consumer brand. The project launched timely to coincide with Stella Artois annual sponsorship of Royal Ascot.
The driving force behind the project was Lindsey McInerney, at the time AB InBev Global Head of Technology and Innovation. I had the chance to work alongside Lindsey and the broader team to help her vision to life. With no more than two weeks for concept and development I suggested referencing the iconic and well stablished visual world of Stella Artois Life Artois and bring it to life in the Metaverse.
CREDITS
Agency draftLine London
Global Head of Technology and Innovation AB InBev Lindsey McInerney
Production & Execution Virtually Human Studio
Art Director Andrea Rambert
Senior Designer Kara-Jessica Mallett
Creative Lead Enrique Reija